BREW TANG CLAN
BRAND STORY
Brew Tang Clan was born out of rebellion. A group of Hong Kong’s top beer brewers coming together with one mission: to break away from the predictable, mass-produced, and formula-driven beers flooding the market. United by their craft and a shared love for experimentation, they set out to create bold, unapologetic brews that carry attitude, culture, and soul in every sip. The name itself is a nod to underground spirit and creative brotherhood, echoing the energy of a clan that isn’t afraid to shake up traditions.
DESIGN CONCEPT
The logo design embodies the rebellious spirit of the brand while paying tribute to its craft roots. The fluid, psychedelic typography takes cues from underground music culture and countercultural art, reflecting the brewers’ breakaway from predictable beer traditions. In the hop-shaped version, the letters merge into the form of hops, the key ingredient that gives beer its bitterness, aroma, and unique character. This visual not only grounds the brand in authenticity but also highlights its devotion to the artistry of brewing. Meanwhile, the 3D liquid-style logo emphasizes freshness and attitude, with an electric green palette symbolizing vitality, boldness, and rebellion.
