wmp x jujutsu kaisen
BRAND STORY
This high-profile collaboration between two global names: WM Project reusable masks and the world-renowned anime Jujutsu Kaisen, called for creative precision and respect for the source material. Jujutsu Kaisen is one of today’s most popular anime series, celebrated worldwide for its dark themes, supernatural battles, and compelling characters. I was tasked with designing a one-page website and key visuals for a bold new collection inspired by Ryomen Sukuna.
DESIGN CONCEPT
The challenge was capturing the dark, intense vibe of the series while working within strict licensing rules, the character artwork had to remain untouched. Every design choice, from layout to color and typography, needed to enhance the atmosphere without overshadowing the original visuals. The goal was to blend WM’s modern identity with the raw energy of Jujutsu Kaisen, creating a space where fans could truly feel Sukuna’s presence.
